Promote Iceland is Iceland’s private/public owned export organization expanding the Icelandic brand in international markets. It was a pleasure for me to be the sustainable and conscious business expert and keynote speaker at this year’s annual meeting in Reykjavik, Iceland. Watch a short post event interview about how I see Iceland from a strategic business, marketing and conscious leadership perspective below.     Are you looking for a speaker to inspire your audience and deliver engaging, valuable insights that leaves them with new perspectives, inspiration, business cases, tools and an uplifted ‘can do’ attitude? Contact Sandja Brügmann here.  

CSR som begreb er i krise. Folk gider ikke at høre om miljøtiltag og miljøprofiler. Måske burde vi kalde det noget andet? Kim Rahbek og Sandja Brügmann var på podiet på Aalborg Universitet, hvor de foldede CSR-idéen ud. Skrevet af Eva Vestrheim, Forfatter, Copy Writer, Konsulent. Udgivet af Dansk Markedsføring.   Conscious Business er det nye sort ”over there”, og det må nødvendigvis inkorporeres i de danske forretningsmodeller, hvis vi vil overleve på et globalt marked. Basalt set handler Corporate Social Responsibility blot om enkelthed, ærlighed, transparens, ydmyghed, og at handle bevidst og ansvarligt. Hvor svært kan det være! Kim Rahbek, medstifter af Sticks’ n’ Sushi, og Sandja Brügmann, grundlægger af Refresh Agency, undrer sig over vores konforme måde at tænke… Read more »

Skrevet af Eva Vestrheim. Udgivet af K1.   Conscious Business er det nye sort ”overthere” og det må nødvendigvis inkorporeres i de danske forretningsmodeller, hvis vi vil overleve på et globalt marked. Basalt set handler Corporate Social Responsibility blot om simpelhed, ærlighed, transparens, ydmyghed, og at handle bevidst og ansvarligt. Hvor svært kan det være! Kim Rahbek, medstifter af Sticks’ n’ Sushi og Sandja Brügmann, grundlægger af Refresh Agency undrer sig over vores konforme måde at tænke på. Kan det tænkes at CSR kamoufleres under ord som Conscious Business, almindelige dyder som ordentlighed og respekt? Show it, don’t tell it Det ironiske er, at mange virksomheder bestræber sig på at profilere transparens, profilere troværdighed. Et subjekt taler om et objekt…. Read more »

  Change is one of the most challenging elements of life within an organization. To sustain a change agenda moving away from behaviors and decisions that are life-destroying to becoming life-enhancing, the nuances of both corporate culture and the patterns of human behavior need to be understood. This requires systems thinking – also called visual seeing and thinking skills. I sat down with Fritjof Capra, one of the world’s most distinguished scientists and systems theorists, to discuss the implications of systems thinking for business, leadership and society. Sandja Brügmann: In Capra Course, you speak to the biggest crisis of our time – that we are not just experiencing a sustainability crisis, but a crisis of perception. What is this crisis of… Read more »

  In order for business to be relevant to consumers it needs to be part of the solution to the big challenges we face in the world today. This requires that leaders at the helm of business decisions, in academia and education, politics and society need to learn to see and think in systems, also called visual thinking. Seeing the interrelated patterns both internally in the organization’s financial, social and power flows; and externally, how the business generates value, makes money, behaves in context of employees, community, nation and the world scale will enable leaders to create high performing thriving teams, stay at the forefront of innovation and business acumen, and ahead of the curve of relevance. Fritjof Capra is… Read more »

While sustainable communication and purpose-led storytelling is most certainly an external, strategic communication effort, it also starts and rests on your internal leadership abilities. Whether you’re a global, purpose-led responsibility driver or a smaller start-up, being prepared, agile, and resilient is key.

Conscious leadership er et begreb, der er begyndt at vinde indpas som metode til at drive forretning på en måde, der kan gøre en positiv forskel for både en virksomheds bundlinje, medarbejdere og omverden. En bevidst leder kan løfte hele sin virksomhed, inkl. bundlinjen, og gøre en forskel både internt og eksternt. CSR Magasinet har interviewet Sandja Brügmann om Conscious Leadership og The Passion Institutes metoder og tilgang til ledelsesudvikling. Læs hele artiklen her på CSR.dk ( det kræver medlemskab; der tilbydes 30 dages gratis medlemskab )   Interesseret i at booke en executive business advisory session med os? Læs her og ring 42449800. Interesseret i en Purpose workshop – for executive ledelse og/eller medarbejder teams? Læs her.  

Perhaps you think of changemakers as people who only sell an idea. You may not yet be familiar with my new characterisation of a unique group of change-makers as Activist Entrepreneurs

The new Danish book “Gurubogen” is a collection of articles from 100 leading business innovators and entrepreneurs from around the world. Sandja Brügmann contributes with an article on how investing in leadership and organizational consciousness is needed to drive both sustainability, social-good and thrivability. “I fremtiden er det kun brands, som arbejder for at gøre livet bedre for menneskeheden, der vil overleve. De ledere, vi udpeger til at guide os, skal derfor også findes blandt dem, som er i stand til at skabe bedre liv.” – Sandja Brügmann, excerpt from her article Fremtidens leder er autentisk, passioneret, modig og formålsdrevet. English translation: “In the future it is only brands that strive to make life better for humanity that will survive. The… Read more »

It is a huge privilege to sit down with Steve to interview this legendary pioneer in the business as a force for good movement about his perspective on good business practises and right livelihood principles in action.